DIGITAL · KEMALPASA / IZMIR
SEO & GEO
Become the business people find on Google, and the one ChatGPT and Perplexity recommend.
SEO (search engine optimization) is the body of work that gets your site found on Google for the right keywords. GEO (Generative Engine Optimization) is a newer, increasingly critical layer. Which sites tools like ChatGPT and Perplexity read and cite when answering a question. GEO targets that visibility.
We run the two as one integrated effort. Technical SEO (site speed, mobile compatibility, correct heading structure, schema markup) is built alongside the content format GEO requires (definition-first paragraphs, question-and-answer blocks, quotable passages). Paired with Google Business Profile management, that means visibility in local search and on AI engines at the same time. Our local-SEO priority is Kemalpasa and its surroundings. Technical SEO and GEO work is also carried out remotely for businesses across all of Izmir and throughout Turkey.
This is not a do-it-once-and-forget-it job. Search engines and AI models keep changing, which means it needs ongoing tracking and small, continuous improvements.
What’s included
- +Technical SEO audit (site speed, mobile compatibility, crawl/indexing errors)
- +Local SEO setup, aligned with your Google Business Profile and aimed at searches like "[service] in Kemalpasa"
- +Schema.org structured data markup
- +GEO-ready content structure (definition-first paragraphs, question-format headings, quotable FAQ blocks)
- +An llms.txt file and access settings that stay open to AI bots (GPTBot, PerplexityBot, ClaudeBot, and others)
- +Ongoing progress tracking and incremental improvements
Process
- 01
Audit
We scan your existing site (if any) and your competitors, both technically and on content.
- 02
Keyword & GEO mapping
We map out which page should answer which questions.
- 03
Implementation
We put the technical fixes and content structure into place.
- 04
Tracking
We monitor results regularly through Google Search Console and real search results, and fine-tune as we go.
FAQ
What is the difference between SEO and GEO?
SEO aims to get your site ranking for the right keywords on traditional search engines like Google. GEO aims to get AI engines like ChatGPT and Perplexity to read your site and cite it when answering a question. The two work through different mechanisms, but they rest on the same foundation. A fast, correctly structured, clearly written site.
When does SEO work start showing results?
SEO is not a tool that delivers instant results the way an ad does. It takes time for search engines to notice new content and start trusting it, and that timeline varies by industry, competition, and where you are starting from. Early technical improvements can show effects fairly quickly, but a lasting rise in rankings is a process that plays out over months. Steady, consistent work is far more effective than a single one-off push.
If I do not have a Google Business Profile, does SEO work still help?
Yes, but for local searches (like "[service] in Kemalpasa"), SEO work delivers much stronger results when it is paired with a Google Business Profile, which is why we recommend the two together. If you do not have a profile yet, we set that up first and plan the SEO/GEO work around it.
What does it take to show up in AI engines like ChatGPT and Perplexity?
First, the content needs to be readable even with JavaScript switched off, and written clearly in a question-and-answer format. AI engines quote passages that answer directly, not vague, decorative text that says little. Second, the site has to stay open to these engines' bots (GPTBot, PerplexityBot, and the like). That is a technical prerequisite. Every site İZVELA builds is constructed to satisfy both from the outset.
Let's take a look together at where your site stands on Google and on AI engines.