GUIDE
What is GEO, and how do you get named by ChatGPT?
GEO is the work of getting your business cited in answers from tools like ChatGPT and Perplexity. Its precondition is a solid site that is already indexed.
GEO, short for generative engine optimization, is the work of getting a business named as a source inside the answers produced by tools such as ChatGPT and Perplexity. People no longer only type into a search box. Being named in the answer to "who can make me a sign in Kemalpasa" is a new kind of visibility.
How do these tools pick their sources?
They draw on what is published on the web, and they favour content that is quotable, clear and organised around questions. Google is explicit about its own AI features. There is no separate trick. The site has to be indexed and the content has to be allowed to appear. GEO is built on top of solid SEO, it does not replace it.
What kind of writing gets used in an AI answer?
Three qualities stand out. Definition first. The page defines the subject in its opening sentence, which is where the machine takes its answer from. Question-shaped headings. Sections written the way people ask ("what decides the price?") match the question itself. Self-contained passages. Each section has to make sense without the rest of the page, because these tools quote passages rather than whole pages.
On the technical side the content has to exist in the raw HTML. Text that only appears after JavaScript runs in a browser is invisible to many of these crawlers.
What should you check on your own site?
Look at whether your robots file is blocking AI crawlers. A surprising number of sites block them without knowing. Make sure your structured data says exactly what the visible text says. And check that the basics about your business (what you do, where you serve, how to reach you) are written out in plain sentences. These tools repeat what is written rather than inferring it.
What is the difference between GEO and SEO?
SEO is the work of ranking in a list of search results. GEO is the work of being named inside an answer an AI tool produces. Both feed on the same foundation. An indexed, fast site with clear content. GEO does not function without SEO.
Is traffic from AI tools worth anything?
By Google own account, clicks originating from AI features are better qualified than average. The visitor arrives knowing what they came for and stays longer. A smaller stream of accurate traffic beats a large stream of irrelevant traffic.