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PROJECT · Construction & Renovation

MOSTAR

Everything a renovation brand in Kemalpasa, Izmir shows to the world. A bilingual website, map listings, logo, business cards and signage.

01

The need

MOSTAR renovates everything from bathrooms and kitchens to interiors and offices in Kemalpasa, Izmir. They came to us to build the entire visible face of the brand from one hand. The list was clear from the start. A corporate website, a logo, business cards, a treatment for the office glass, facade signage and a business listing that carries the correct details on the maps. They wanted every piece to share one character rather than read as a set of unrelated jobs. Their clients entrust high-budget work and the decision is most often made by the women of the household, so conveying quality and trust within the first second was the central expectation. A template site would not have met it. The project archive was still being put together at the time, so trust had to be carried by design and content rather than photography.

02

The approach

We treated the work as one identity rather than a set of separate jobs. The logo came first, then we made sure it held up equally well on a business card, on signage, on glass and on screen. We built a bespoke "LED light" design language. An anthracite-dark stage is where light glows best. A luxurious serif typeface (Cormorant), warm-amber and cool-daylight LED accents and a cinematic intro curtain give the site a showroom-grade feel. The same language carried over to the printed pieces and the facade signage, and frosted window film was applied to the office glass. The brand now reads the same on screen and on the street. This identity was deliberately kept well away from İZVELA's own visual language, because MOSTAR's warm, luxurious character is entirely its own.

03

How we built it

The site was written from scratch, not assembled on a ready-made theme. Fonts and images travel with the site and depend on no outside service. Two complete versions were prepared, Turkish and English, so every page exists in both. Business details were marked up in a form search engines can read, which is why the address and opening hours appear correctly in search. Security was kept at its strictest setting. After launch we opened the Google Business Profile and the Apple Maps listing, with the same name, address and phone written in all three places.

04

The result

What came out is a brand run from one place. The same language from the logo to the signage, from the business card to the map listing. The site is fast, secure, bilingual and showroom-grade, and it scored full marks for accessibility and quality in independent audit tools. It is live on its own domain and its pages are indexed by Google. The gallery will grow as real before-and-after project photos are added.

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