Project detail
The need
YAŞART YAPI does glazing, glass balconies, roller shutters and renovation work in the Mehmet Akif Ersoy quarter of Kemalpasa. The shop was just opening. What they asked of us was a front that reads from the street and a website that lets someone searching for this work in Kemalpasa find the firm online too.
The approach
The firm had no separate logo, so the lettering on the sign became the brand itself. The same lettering moved to the front, to the head of the totem and to the top of the website. The totem lists the services one by one for anyone passing the shop. The site follows the same logic and every service has a page of its own.
How we built it
A channel letter sign went on the front, a totem listing the services on the corner, and the shop windows were dressed. The site was written from scratch, not assembled on a ready made theme. It opens with a motorised roller shutter that tells what the firm does. The service areas page shows the districts on a map, and common decisions are answered in separate guides.
The result
The shop reads from the street by day and by night, and the totem tells passers by what the firm does. The website is at yasartyapi.com and carries the same address, phone number and opening hours as the Google Business Profile. The sign on the street and the page online present the same brand in the same lettering.
Channel letter sign, totem and window graphics
The firm had no separate logo, so the lettering on the sign became the brand itself. The channel letter sign on the front carries that lettering and reads from the street by day and by night.
The totem on the corner lists the firm’s services one by one for passers by and gives the phone number. The shop windows were dressed as part of the same shopfront.
How the website was built
The site was written from scratch and opens with a motorised roller shutter that tells what the firm does. Every service has its own page, and priority work such as glass balconies and glazing comes first in the menu and on the home page.
The service areas page shows the districts from Kemalpasa to the neighbouring districts of Izmir on a map. Common decisions are answered in separate guides.
SEO and GEO setup
The page structure answers searches for glass balconies, glazing, roller shutters and renovation in Kemalpasa. Business details are marked up in a form search engines can read and match the address, phone number and opening hours on the Google Business Profile.
The content sits in the page source, which means AI tools can read it as well.
Frequently asked questions about this work
How do you make a sign for a firm without a logo?
The lettering on the sign can take the place of a logo. For YAŞART YAPI the spacing and the two line layout were set, and the same layout was used on the totem and the website. The same brand appears on the street and online without a separate logo.
What does a totem in front of a shop do?
The front sign tells the firm’s name and the totem tells what it does. Someone passing by who is looking for glazing, a glass balcony or renovation sees it on the totem and remembers the shop.
What should a glazing and glass balcony firm in Kemalpasa have on its website?
A page for each service, the areas served, the shop address and contact details. The details must match the Google Business Profile, otherwise the search engine may see two different businesses.