Google Review Card

The card holds a programmable NFC tag. When a customer taps their phone against it, your Google review page opens directly, with no searching and no hunting for the right listing. The same address is printed on the card as a QR code, so phones without NFC can scan it with the camera. No app is needed and the feature ships enabled on most current phones.

It does, but it is not magic. It removes friction. A satisfied customer already thinks well of you and simply skips the three steps a review requires. Offering a discount or a gift in return is a different matter. Google forbids incentivised reviews, such reviews can be removed and the profile itself is put at risk. We do not recommend it. The right use is to hand the card over after doing the job well.

Both carry the same technology and differ in form. The card is credit-card sized and meant to be handed to someone, which suits the moment a bill is settled. The tag is thin and adhesive, fixed to a counter, a door or a menu cover. Busy venues tend to use both. A tag for the fixed point, cards for hand-to-hand.

We do. A card or code left loose on a table disappears, so we design the carrier for the business. Brand colour, logo and typeface stay identical to your menu and your facade sign. Cafe tables, the shelf by a salon mirror, clinic reception desks and the spot beside the till are the usual homes for it.

They can, and we usually suggest both. The stand sits on the table and the customer scans whenever they like. The card is the one your staff hands over, and it needs contact. Because both point to the same address, reviews still collect in one place. If you want to see which channel performs, we can set up two separate links.

Yes. The tag is re-programmable, so you do not have to lock the destination before printing. A card pointing at your Google review page today can point at a campaign page or an Instagram account tomorrow. You keep the cards and we simply update the target.

Not for reviews, because there is no review page to open. If you have no listing yet, it has to be created and verified first, which is a separate service of ours. For businesses that do have one, the first job is testing the link. If the profile is not wired to the right listing, the card sends people to an empty search result and the moment is lost.

Wherever the customer is at their most satisfied, which is usually at the moment of payment or just after the work is finished. Beside the till, on a cafe table, in front of a salon mirror and at a clinic reception are the places that work. What does not work is leaving the card at the entrance, because someone arriving has nothing to say yet. Timing is more decisive than the card itself.

Asking is not prohibited. What Google prohibits is offering something in return, and fake reviews. Discounts or gifts in exchange for a review put the profile at risk. Simply making it easy for a satisfied customer to leave a review is entirely legitimate, and that is exactly what this card does. It removes the effort rather than buying the opinion.

It will happen sooner or later and it is not the disaster it feels like. A profile with nothing but five stars looks less credible to people than one with a couple of lower scores. What matters is the reply. A calm, factual response showing the issue was addressed is read by everyone looking at the profile afterwards, and it often does more good than the review did harm. We help with the wording of those replies.

It depends on how many points of contact you have rather than how many customers. One at each till, one per table in a cafe, one per station in a salon. Ordering large numbers in advance is rarely useful, because what you learn in the first weeks changes where the cards should sit. We usually start with a modest quantity, watch where they actually get used, and print the rest accordingly.