A logo, business card and a 3x3 metre site banner for a construction and architecture firm. The banner was built around the render of the project itself.
İzmir Güven İnşaat works in construction and architecture in Kemalpasa, Izmir. İZVELA produced the 3 × 3 metre site banner by digital print and prepared the logo and the business card.
Project detail
The work
A 3x3 metre banner was designed and printed for the construction site hoarding. The logo and business card were produced for the same brand, so the banner on site and the card handed over speak the same language.
Banner layout
The upper half carries the render of the project and the lower half the sales message. The brand name and mark sit on the left, the apartment type reads large on the right. Contact details were moved to the top strip, so someone looking from a distance sees the building first.
Size
The banner is 3x3 metres, a full facade surface for anyone standing a few steps back. In the photograph the print is laid out on the floor with a tape measure along its edge, because the size is checked one by one after printing.
Colour
The ground is dark and the type is in a copper tone. Those two hold apart under site dust and daylight, and unlike a light ground they do not show dirt.
Digital print and the site banner
The banner was produced at 3 × 3 metres, which is a full facade surface for someone looking from three steps back. The upper half carries the project visual and the lower half the sales message. The contact details were moved to the top strip, so someone looking from a distance sees the project first.
The ground was kept dark and the type was set in a copper tone. Those two colours separate under dust and daylight on a building site, and unlike a light ground they do not show dirt.
Logo design and business card printing
The logo and the business card were produced for the same brand. Because the banner on site and the card handed over speak the same language, the brand is recognised on both surfaces.
The cards were printed in a run of 1000. The size is 85 × 55 mm, the stock is 700 gsm laminated board with a matte finish. The brand mark was applied with embossing and spot varnish.
Frequently asked questions about this work in Kemalpasa
How large should a construction site banner be?
It follows the viewing distance. On this project 3 × 3 metres was chosen because the banner had to be read from a passing car and from the opposite pavement. The size is decided on site.
How long does a printed banner last?
It depends on the banner material used outdoors and on the printing ink. When it is stretched rather than hung loose the wind load spreads more evenly and the life gets longer.
What belongs on the banner of a company selling off plan?
The project visual, the apartment type and the contact details. Anything beyond those three is not readable from a distance. A crowded banner turns into a single smudge from across the road.
